Get Better Responses To Your Ads With This Quick Fix
I see a lot of ads, especially of coaches and consultants, that start with questions like, "are you tired of..., do you want to get rid of..."
You have to stop writing like that.
I know you write like that for validating your target customer by calling them out, and/or for collecting more 'YES'es from them to build rapport.
That's all good. It works at times.
But there are 2 problems with those questions in the openings...
A) They are overused. And B) They are redundant.
I mean, who doesn't want to get rid of their problems?
Suppose, your friend or a relative tells you that he is sick.
Do you ask him, "Do you want to get well?"
Of course not, right?
You already know that it's in his best interest to get well. So you start suggesting remedies, advice and different kinds of recommendations.
Well, why not do that to your customers?
If whatever you are selling to them is in their best interests and going to solve their problems... then STOP asking those questions.
Grab their attention with a certainty, get to the point, and start suggesting remedies (present your services and products) with the same level of care and concern.
This simple fix will make your ad concise, honest and more effective. It will increase your conversions.
So go on and fix your ad now. Remove the guesswork, fluff, and validation and replace all that with precision, certainty and confidence.
Try it now and let me know how much growth you see in responses.
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