A few years back, I was at a local business networking event. A guy came to me and introduced himself. Let's call him David. David was a marketing strategy consultant. A purpose driven gentleman. He was looking like George Clooney from the movie Up In The Air that day. He said he heard my name from one of my clients. And we started talking.   He explained his situation, “I've given 18 presentations in the last 3 months and still got no clients. I have a presentation this Thursday morning and this deal is really important for me. Otherwise I’ll have to fire some of my oldest employees this month as I no longer afford to pay their salaries. Can you help me win this thing, Abhishek?”  I said, “Off-course. Send me the presentation. Let me have a look.” The presentation was beautifully designed. I loved the colour palette with all blues with little bit of orange and yellow.  But that was it. Apart from the design there was nothing captivating there. The entire presentatio...